It’s never too late to become a social media pro.
Social media is such a big part of our world these days. It is no longer just a occasional distraction for young people as it has grown into a essential tool for businesses and professional alike. Though it took some warming up, boomers have embraced social media in a big way. However, there are still some who don’t quite know how to use it to its full potential. If you feel your online skills could use a little sharpening, have a look at some our tips on how to become a social media pro.
Get on multiple platforms.
It’s always better to diversify than to put all your eggs in one basket. You may think that your Facebook account is all you need for a social media presence. But why not also explore what else is out there? All the platforms offer completely different experiences. Twitter offers fast-paced news. LinkedIn is where you can expand your professional network. Instagram allows you to share photos with friends. The more you’re willing to explore the world of social media, the more comfortable you’ll be as a user.
Just being on the platforms isn’t enough to become a social media expert. Like anything, practice makes perfect. Don’t just use Twitter to see what others are talking about — join the conversation. Try to make it a daily habit to go on each of your platforms and post something. You don’t need to dedicate too much time to it, just a few minutes. You’re not going to get much out of the experience by just being an observer.
Offer something in your posts.
Once you get used to using the different platforms, you can start trying to build an audience. It’s easy to say you’re fine having just a few friends as your connections. But you don’t want to limit how you us these tools. Especially if you’re looking to use your social media for professional purposes, growing your audience and your reach are essential. To achieve this, give audiences a reason to seek you out. It could be sharing your own work, offering a unique opinions, or even a little humour. Draw people in and give them something worth coming back for.
Interact with others.
A big part of social media is being social, so don’t be afraid to connect with people. Don’t just click the “like” button, start conversations. Comment on content you find interesting, reply to people that comment on your content and ask your audience for opinions. Interacting with others will encourage them to interact with you. Regardless of your reasons for becoming more engaged with social media, connecting with others is what can really make the experience worthwhile.